Why No One Is Reading Your Blog
Are you ready to improve your blog traffic?
Think about a time you wanted to quickly learn how to do something online.
You hop on google and you type in the question you have and are greeted with a slew of helpful articles and videos.
Now think about when you clicked on one of those articles and when it came up, it was paragraph after paragraph about an unrelated topic and it wasn’t visually appealing.
This can be very frustrating for searchers and when the mind is confused, it does nothing.
Your stats are hurt.
And to be honest, you begin to feel the sting of it and question the worthiness of your blog.
Well, don’t give up quite yet.
I am so happy to have you here because I am going to give you 5 quick and simple steps to improve your blog and traffic retention.
STEP 1 – PLAN YOUR TOPIC
This may seem obvious, but the reality is that people get so excited to share what they know, that they just drop everything they have to say on the blog and don’t give it a second thought.
As a former teacher, I can tell you that when you’re trying to convey a message, you have to craft it with multiple perspectives in mind. This will improve your blog traffic and reader retention rate.
Thinking about how other personalities perceive and interpret information is huge.
If you’re not familiar with how personalities differ and how they can directly impact your success, I highly recommend you check out this comprehensive personality evaluation from my dear friend, Grace.
NARROW YOUR NICHE
I’m going to guess that you’ve probably heard this a time or two if you’re here. However, I am adding it to this list because it really is important.
When you are too broad and you talk to everyone, you talk to no one. And in turn, you will not improve your blog traffic, but rather thwart your growth.
That means you lose people often when they don’t understand your purpose and if they really should be tuned into your content.
Narrowing your topic helps you to gain engaged and truly interested readers that are excited about your content.
A great example is how you ended up here. You were searching for ways to improve your blog and because I am extremely clear on my niche, I was able to reach you among the billions of other users and content creators on YouTube.
It is super helpful to gather facts about your topic. This helps you to stay on topic and to provide clarity and consistency to your readers.
Be careful when it comes to what you use and make sure it truly is a fact and that it is directly related to your topic.
For example, I share in this blog facts about YouTube user stats, my personal experiences, and industry supported norms. These all relate to this topic and provide supporting value.
As a former educator, I cannot tell you how frustrating it is to be told what to do, but not how to apply the skills.
This is a huge piece missing from many content creators.
It is, in my opinion, one of the best ways to improve your blog traffic quickly, too.
People need to feel like that can relate to what you are saying so providing a real-life example allows them to connect their problem to your solution.
You can see that in every section, I always provide an example because it leaves my reader with a visual application of my solution to their problem.
STEP 2 – OUTLINE
Creating an outline is the quickest way to get your post cranked out quickly without sacrificing value and cohesiveness.
You can think of this as the table of contents for your post.
As you can see here, I have written out the outline of everything I will share in this post. It keeps me on topic and gives my reader the best experience.
This is known as your H1 heading and should be labeled as such within your posting platform.
Titles are neck and neck with content because your title is what is going to hook the reader. You want interest peaking, or what I call click-worthy.
Avoid, at all costs, clickbait. Don’t do it. It will hurt you in the long run and it shows a lack of professionalism.
Clickbait is unrealistic.
A good rule of thumb is, if it sounds too good to be true, then don’t use it as your title.
Rethink it and ask some trusted family and friends to proof your title before posting it. Then, stay consistent and you will improve your blog traffic.
These are your H2 headings and should be labeled as such within your posting platform.
You can think of these as the chapters within your table of contents.
Creating quick snippets of what you’re going to talk about will help the reader navigate more efficiently and improve their experience.
These are your H3 headings and these are mini topics within your main topic points.
They allow you to break information up and make it more reader-friendly.
So, for example, the Outline section of this post is an H2 Heading and the sections about Bullet Points are H3 headings.
INFO AND CONTENT
The final part of your outline is the content that you share under each point.
This is where people tend to get wordy and can lose the reader.
Remember to break up the writing into short line spurts instead of paragraphs.
Now, don’t confuse yourself because even though we are not writing in paragraph form, this part of your content will be labeled as a paragraph within your posting platform.
STEP 3 WRITING THE CONTENT
We’ve all read really boring articles and books at some point in our lives.
Let’s face it, today people have the patience of a dog who sees a squirrel.
We have to let our natural voice show through our writing. If you are a one-line joke master, let that show through in your writing.
If you’re not, like me, then don’t try to add it.
Write as you speak. I am direct, to the point, and I provide examples when I speak. So that is what you will read from me. 🙂
If you notice, I have tons of lines and if you wanted to quickly skim this article for what the 5 steps are before you actually read it, you could easily do that.
Don’t skip this step.
I highly recommend writing out your outline before you start writing your post. It will keep you on topic and help you to keep your post skimmable.
Get your copy of my FREE Outline Template.
Breaking up your writing with images is so nice for the reader. There are a few ways you can do this.
Images you’ve created that relate to your post, for example, pictures of you demonstrating the things you list, and ads.
My favorite way to break it up though is with email subscribing opt-ins, as I did above.
Building your email list is critical if you want to have an audience to share new posts, products, and other information with.
So use the breakpoints to capitalize on the opportunity. 🙂
Please promise me that you will never compose your post directly in your posting platform.
One day you might put so much into your post and have it wonderful and all ready to go.
You hit publish or save as a draft and BAM you get that dreaded error that something went wrong.
You. Lost. Everything.
Avoid this by composing in pages or other offline software. I promise you will thank me.
STEP 4 – EDITING THE POST
This seems like a duh step, but after putting in all that time writing, we tend to want to just be done.
Don’t skip editing. It can make or break your engagement.
Think of the people that are seeing your website for the very first time because of your post.
If you have tons of grammar mistakes and it’s a mess, they’re not going to come back.
Capitalize on the idea that once you put the extra time and energy into it, it’s done forever. You don’t have to keep going back and updating it because you did it right the first time.
I use an awesome plugin called Grammarly on chrome. It’s free and it edits my writing as I write it.
I simply click on any errors it finds and then I select the correction.
Now the key to remember here is that you want to keep your authentic voice, so sometimes it makes sense to not correct the error.
For example, If I am trying to convey emotion, I might write something like Noooooo!
Grammarly is not going to like that, but we know that it’s appropriate because we are evoking an emotional connection.
This is probably my favorite part of the process.
If you’re on a Mac, you can highlight any text, right-click, and start speaking.
Yes, it sounds a little like a robot, but it gives you a sense of how your readers are going to take in what you’re saying.
I find it very helpful. Let me know what you think in the comments below.
STEP 5 – OPTIMIZATION
This step is often overlooked because by the time we’ve done everything else, we really just want to be done.
Don’t do it.
If you feel that feeling, then break up your post writing into days.
Maybe compose your outline one day, the content another, and edit the next day. Then, finally, optimize.
Optimizing is not just your word SEO.
You want to optimize your images, too. This is often overlooked and can be such a great helping point for expanding your reach.
Images need to be reduced in size before uploading them to your site. Period.
There is not a single image that you should be uploading that hasn’t been compressed.
Now, when done correctly, it does NOT impact the quality of your file.
I use tinyjpeg.com for my images. They have a pro and a free version.
After you’ve created your images in Canva, hop on over to their site and upload it.
It is as simple as that.
The other great tool to have is the EWWW plugin if you’re using WordPress.org
This free tool monitors and gives additional optimization to your images.
In the end, what you put into your post, you will reap in benefits.
If you take your time, are thoughtful, and strategic about your post, you’ll be successful in reaching your desired audience.
What are your thoughts? Share in the comments below what you found most helpful and what you’re going to apply first.
Be sure to connect with me on Instagram and YouTube.
Keep Creating with Confidence!