With the rapid growth of social media today, it is more important than ever to really understand what, why, and how niche marketing can directly impact your online presence growth.
So, what is a niche?
It’s denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.
People are inundated with information these days and therefore, they filter out tons of information that doesn’t relate to their interests or needs. So, when we “niche down” we are essentially focusing on a very small part of the population that would have a direct and genuine interest in what we have to say.
How do we “niche down?”
This is the part where 1 of 3 things will happen
You don’t trust the process and you continue to talk to everyone, causing no one to listen.
You partially niche your market. For example, if I am a culinary expert specializing in gluten intolerance recipes, but I continue to focus on other recipes for everyone not associated with gluten intolerance, I am keeping my niche too broad. People will not know if they’re in the right place, become confused, and leave because a confused mind does nothing.
You niche down correctly. Let’s say you’re a fitness coach specializing in marathon training. Then the techniques, tips, tricks, information, and anything else you share all directly relate to marathon running. You realize that to reach quality, you will let the broader areas of your market go. In the end, this will create an engaged and happy following that values the content you share. Eventually, this will lead to massive growth and will sustain you inevitably.
Put the time in to create a list of your goals. From there, choose 3 topics within your industry to focus on.